Founder, CEO & Clinical Director
Jennie Joseph is a British-trained midwife, a women’s health advocate, the founder and executive director of Commonsense Childbirth Inc. and the creator of The JJ Way®. She moved to the United States in 1989 and began a journey that has culminated in the formation of an innovative maternal child healthcare system, markedly improving birth outcomes for women in Central Florida.
Jennie has worked extensively in European hospitals, American birth centers, clinics and home birth environments. She has been instrumental in the regulation of Florida midwives since the 1990′s and has been involved in midwifery education since 1995. She is the former chair of Florida’s State Council of Licensed Midwives. Currently she owns a Florida licensed midwifery school Commonsense Childbirth School of Midwifery attached to The Birth Place, her nationally renowned birth center and maternity medical home in Winter Garden, Florida.
Due to the high prematurity rates experienced by low income and uninsured women she established an outreach clinic for pregnant women who are at risk of not receiving prenatal care. Her ‘Easy Access’ Prenatal Care Clinics offer quality maternity care for all, regardless of their choice of delivery-site or ability to pay, and have successfully reduced both maternal and infant morbidity and mortality in Central Florida.
The Birth Place offers a unique opportunity for pregnant women to choose the site, setting and type of provider for their prenatal care and the delivery of their baby. Working in partnership with women by raising their status from patient to client, Jennie has empowered them to be proactive about their treatment and care. Fathers, family members, and friends are brought in as part of the mother’s team and engaged in the goal of helping her achieve a healthy, full-term pregnancy.
Jennie has pressed for linkages and collaboration with other public and private agencies in an effort to maintain continuity of care for the safety of her clients but also in order to bridge the gap between America’s maternity care practitioners. She has developed and administers perinatal professional training and certification programs to address the health care provider shortage, diversify the maternal child health (MCH) workforce and address persistent racial and class disparities in birth outcomes. There are both quantitative and qualitative studies underway regarding Jennie’s work as well as continuous reviews of the impact of her clinical and educational programs. Jennie’s model of health care, The JJ Way®, provides an evidence-based system to deliver MCH services which improve health, reduce costs and produce better outcomes all round.
Jennie Joseph has built up a reputation across the United States and has given numerous presentations, including a Congressional briefing on Capitol Hill, in order to discuss the statistical data as well as describe practical solutions to improving birth outcomes. Jennie is a regular presenter at maternal child health conferences and organizations; she has a leadership position amongst US and international midwives movements and is a subject matter expert on racial and perinatal disparities in the USA.
Jennie firmly believes in patient-centered, woman-centered care and works tirelessly to support the systems, providers and agencies charged with delivering that type of care.
Degrees and Education
Edgware General Hospital – London
Barnett School of Nursing and Midwifery Graduated May 1981